Advisory counsel · Chesapeake
A straight read for both sides of the table.
For family offices, venture firms, and small-market private equity — and for the owners across from them. We take the seat as advisors, fractional executives, or directors when the story has to hold under capital scrutiny and in the operating room.
What we offer
Three seats. Pick the one that fits.
01
Advisory seat
Standing counsel for the questions that decide a deal or an operating plan — before the room, during it, and after the follow-through.
02
Fractional seat
Part of an executive chair — finance, operations, GTM, or general management — when full-time hire is the wrong move.
03
Board seat
An independent seat for a firm, a family office, or a company they back. In the room with judgment, not running the day-to-day.
Approach
How the work is held.
Same honesty both ways
Family offices, VCs, and small PE need the story to hold under capital scrutiny. Owners need that read before the book goes out. We give both sides the same straight answer.
The seat that fits
Advisory, fractional, or board. We take the one that belongs, and we decline the rest.
In the room
The useful work is in the CIM, the management meeting, diligence sessions, and the months before a book or a board pack goes out.
Where
Home water, then anywhere.
The Chesapeake is the center — Delaware, Maryland, Virginia, and the states beside them.
Farther off, including nationwide, we do the same work remotely.
The work behind the read
Ben Cronin
Managing Partner
Decades of hands-on leadership across buy- and sell-side deals, multi-billion mergers, and take-public work — plus GTM from the street to the C-suite, and operating depth in product, product marketing, incubation-to-production, sales, and customer success.
That commercial ownership is what family offices, venture firms, and small-market PE hire for when a thesis has to survive diligence, and what operators recognize when the plan has to run after the close.
Nuqleous / ShelfIQ · UL · e2open · ISG · Roadnet · Mid-Atlantic
Begin
Write us.
A short note is enough. Tell us which seat, and whether you are a family office, venture firm, private equity shop, or an owner.
info@normancreekpartners.com